New analysis: when ChatGPT, Gemini and Google name providers at all, measured with real search queries from Austria.Read, in German →
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Aredi Dragusha

Aredi Dragusha works on search data and AI visibility at Atziry: how Google and AI assistants find, cite and link to websites, and what that means for traffic.

  • Search engine optimization
  • Google Search Console
  • AI search
  • Google AI Mode
  • Data analysis
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Articles and studies

All articles, newest first.

Basics

What is GEO? Generative Engine Optimization explained simply

How GEO differs from SEO, what is proven to help and what is not.

Read →Basics

What is AEO? Answer Engine Optimization explained simply

How individual paragraphs become sources in AI answers and how to measure it.

Read →Guide

How to get cited by ChatGPT: 7 levers

How ChatGPT picks sources, seven levers with their evidence and a checklist.

Read →Data test

16 GEO recommendations tested

Which common GEO rules go with AI citations at the same Google ranking. A typical GEO score is barely better than chance, the ranking is right in 77% of cases.

Read →Analysis

When AI answers name providers

For provider searches, ChatGPT names specific businesses in about 85% of cases. For about 35% of all queries, no service names a provider. 873 queries in four services.

Read →Analysis

site: queries in Search Console

The share of site: queries grew about ninefold in one year, with almost no clicks. What may be behind it and what Search Console does not tell you.

Read →Study

One year of AI Mode in Austria

For questions Google answers completely itself, click-through rate fell by about 40%, for questions that need a website by about 11%. Around 300 websites.

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