Where can you have a quiet breakfast with vegan options? Questions like that now also go to ChatGPT and Google. We measure whether your place gets named and make sure cuisine, occasion and opening hours are clear and the same everywhere.
Where can you have a quiet breakfast in Salzburg with vegan options?
For a quiet breakfast with vegan options, these are often named:
Café A, with a large breakfast menu
Café B, near the old town
A list on a review platform
Your café fits exactly, but is not named.
Schematic illustration, not an original screenshot.
Murmel
I check what AI knows about your place.
What does AI visibility mean for restaurants?
In plain wordsAI names places for which it finds clear and consistent details: cuisine, occasion, location, opening hours, prices. If the website shows different hours than the business profile, it gets uncertain and prefers to name others.
Fits, but not named
Someone looks for a quiet breakfast with vegan options. Your café offers that, but nowhere says so clearly.
Conflicting details
Opening hours and menu on the website differ from the business profile. AI does not know what is right.
Dependent on platforms
A delivery service is only found for "food near me" via a marketplace, not via its own website.
What our data shows
Our own measurements and studies, with sources. Where a number applies to all industries, we say so.
9 in 100clicks from longer search questions can be answered fully or partly by AI in the tourism, hotels and restaurants sector
85%of provider searches: ChatGPT names specific providers
2.48xhigher chance of a Perplexity citation when a page answers the question directly
−40%click-through rate for questions AI answers completely
For questions about providers, AI almost always names names. The only open question is whether yours is among them. In our data test, a citation was most strongly linked to whether a page answers the question directly.
Sources: The industry value comes from our AI click calculator, our own analyses of around 300 websites, mostly from Austria, as of October 2026. The other values apply to all industries: 85% and 35% from our provider analysis with 873 searches in four AI services, October 2026. 2.48x from our data test with 522 searches, a correlation, not proof. −40% from our AI Mode study, summer 2025 vs summer 2026. Provider analysis · GEO data test · AI Mode study · AI click calculator
Which questions lead to names
Not every question ends with a recommendation. When someone asks for providers, ChatGPT almost always names names, for knowledge questions rarely. The first two rows matter most for you.
Aspect
Example from your industry
ChatGPT names providers
Provider search
"which good restaurant is there in linz?"
85%
Price question
"what does a breakfast cost"
55%
Comparison
"difference between regional and local"
39%
Knowledge question
"what is a viennese breakfast"
22%
Source of percentages: our provider analysis with 873 searches, October 2026, all industries. The example questions come from our analyses and show how users in this industry ask, translated from German.
The questions guests really ask
From our analyses: this is how guests ask when they look for offers like yours, translated from German. Next to them: what your website needs for them.
Provider search"best restaurants near me" · "inn near me open now" · "brunch near me" Near me and open now: current opening hours on the website and in Google Business Profile.
Price question"what does a breakfast cost" · "cheap restaurants vienna" · "cheap lunch menu near me" Price: menu prices as text, not only as a PDF.
Long questions"which good restaurant is there in linz?" · "where can you eat well in austria?" · "what is a viennese breakfast" Questions about the food: explain the classics guests search for.
Source: our own analyses of search queries, mostly from Austria, June 2025 to October 2026. Only questions that came up several times independently, without company, brand or personal names.
How we work
Four steps, each with a result you can see.
01Fini
Collect your customers' questions
Which questions do guests ask AI? From search data, customer voices and your expertise.
Result: question list by priority
02Murmel
Measure who gets named
Each question several times in ChatGPT, Perplexity, Gemini and Google AI, without questions containing your name.
Result: baseline per question and system
03Ulli
Answers on your website
Pages that answer the questions directly, with clear details: cuisine, occasion, location, opening hours, prices and menu.
Result: pages that can be cited
04Aron
Observe and refine
Measure the same questions again regularly and see what changes.
Result: a trend, not a snapshot
Which places benefit
The clearer your profile, the more likely it fits a specific question.
Restaurant
Restaurants and inns
Questions about cuisine, occasion and reservations.
Café
Cafés and brunch
Questions about breakfast, atmosphere and diets.
Delivery
Delivery and food brands
Questions about delivery, ordering directly and range.
Experience
Event and hotel restaurants
Questions about celebrations, groups and special occasions.
Atziry platform
See how AI talks about you
The platform shows how ChatGPT, Gemini and Claude describe your brand, which providers get named instead of you and where you can catch up fastest.
A real analysis across ChatGPT, Gemini and Claude. Brands replaced.
Per systemChatGPT, Perplexity, Gemini and Google AI separately, because they often cite different sources
Without your namewe measure questions the way your customers ask them, not questions about your brand
With reasonsfor every suggestion you see which data it is based on
What you get
Aron
Measure first, then act.
Question listthe questions guests ask AI, sorted by priority
Measurement per systemwho gets named for which question, you or others
Clear detailscuisine, occasion, location, opening hours, prices and menu on your website in a way Google and AI can read
Contentpages that answer specific questions directly
Trendregular measurement in the platform, clearly explained
FAQ: AI visibility for restaurantsIncluding the questions for which AI cites other providers today.
What do guests really search for?
Almost always for "near me" and "open now", plus prices and classics like "what is a viennese breakfast". Current opening hours in Google Business Profile and on the website, and a menu as text rather than only a PDF, help with that.
Why does AI not name our restaurant?
Often clear details on cuisine and occasion are missing, or website, business profile and platforms contradict each other. We first check what AI knows about your place and for which guest questions others get named.
What should we do first?
Align details everywhere: address, opening hours, menu and offers on website, business profile and platforms. Then pages that answer typical guest questions directly.
Do reviews help?
Review platforms are among the sources AI systems use. How strongly they work, our data does not show for every city. We check which sources actually get cited for your questions.
How strongly does AI affect restaurants?
According to our AI click calculator, AI can answer 9 in 100 clicks from longer search questions in tourism, hotels and restaurants itself. So most guests still click on, the question is to whom. AI click calculator
Is this too much effort for a single restaurant?
No. For one place, a small measurement with the key guest questions and aligning the details is often enough. We clarify the scope in the first call.
What does it cost?
It depends on the number of questions, locations and languages and on whether we also write content. In the first call we clarify the scope, then you get a fixed quote.
