What is really holding your website back in Google
We check technical health, content and your real search data from Google Search Console. You get no list of a hundred items, but the actions that bring you the most.
Example values. In the audit you see your real Search Console data here.
What an analysis in the audit looks like. Example values, not a client.
Stoani
I show you which step gets you up first.
What is an SEO audit?
In plain wordsAn SEO audit checks what is holding your website back in Google and uses technical checks, your content and real search data to show which improvements make sense first.
Like a garage check
A mechanic does not inspect every screw, but looks for what makes the car slow. We look for what costs your pages visitors in Google.
With your real numbers
Instead of estimating, we use the data from your Google Search Console: which pages are shown often but rarely clicked, and which are just short of page one.
The most important on top
Every action gets an estimate of impact and effort. So you know where to start and what you can safely leave out.
Why Google alone is no longer enough
More and more searches end in an AI answer instead of a list of links. A good ranking is the foundation, but no guarantee that you get named there.
95%of questions without a website that all three AI systems cite
under 10%overlap of cited websites between any two systems
around 3sources per answer in ChatGPT, space is tight
40%new sources the next day for the same question
That is why the SEO audit also checks whether AI crawlers like OAI-SearchBot may read your pages and whether your texts are structured so they can be cited. The full measurement comes with the AI visibility audit.
Sources: measurements in the Atziry platform, December 2025 to October 2026, more than 3,300 AI answers and over 23,000 cited pages.
How the audit works
Around two weeks from access to Search Console. The results meeting follows right after.
01Murmel
Connect data
You give us read-only access to Google Search Console. We crawl your website and pull the search data of the last 16 months.
Result: all pages and search data in one place
02Fini
Analyze
We evaluate technical setup, content and search data together. So we see not just errors, but which of them actually cost you visitors.
Result: findings with impact instead of tool warnings
03Stoani
Prioritize
Every action gets an estimate of impact and effort. On top are the items that bring a lot for little work.
Result: a sorted action list
04Ulli
Hand over
Report and results meeting. You decide whether to implement yourself, with your agency or with us.
Result: a plan your team understands
What we check
Four areas, evaluated together. An action only goes into the report if we can explain why it works for you.
Technical
Can Google find everything?
Indexing, crawling, load time (Core Web Vitals), mobile display, internal links and structured data based on Schema.org.
Content
Does it match the search?
Do your pages match what people search for? Where do your own pages compete for the same query? Which topics are missing?
Search data
Where are visitors left on the table?
Pages with many impressions and few clicks, rankings just behind page one and losses since the last Google update.
AI search
May AI read along?
Whether AI crawlers may read your pages and whether your texts are structured so that Google AI and ChatGPT can cite them.
Atziry platform
Your website as a map
In the workspace you see pages, links, entities and Schema.org types as a mind map. At a glance you can tell which pages are isolated and where link opportunities are.
The real mind map in the workspace, here with the German pages of atziry.com.
Internal linksWhich pages link to each other and which only one way.
Entities and N-GramsWhich terms and topics appear on your pages and where they are missing.
Schema.orgWhich structured data each page has, so Google and AI classify it correctly.
What you have in hand at the end
Ulli
Short for management, precise for the tech team.
Summaryfor management on one page
Action listsorted by impact and effort, with reasons
Page listwith the biggest opportunities from your Search Console data
Technical findingswith concrete instructions for your developers
Results meetingwith marketing and development if needed
Pricing
Fixed price before we start. It depends on the size of your website: number of pages, shop and languages.
SEO audit
€1,900from, net
Technical, content, Search Console
Prioritized actions
Results meeting
Fixed price based on the size of your website
SEO and AI visibility audit
€3,900from, net
Both audits in one report
Google and AI search prioritized together
One results meeting
€900 less than booked separately
AI visibility audit
€2,900from, net
Two weeks of measurement in ChatGPT, Perplexity, Google AI
Larger websites, shops or several languages get a fixed quote after the first call.Book a free call
Want to check for yourself first? The free AI quick check shows in 10 seconds whether AI systems may read your website.
FAQ about the SEO auditIncluding the questions we hear most often before an audit.
What is an SEO audit?
A check of your website for everything that holds it back in Google: technical setup, content and real search data from Search Console. The result is an action list sorted by impact and effort.
When does an SEO audit make sense?
When visitors from Google decline, a relaunch is coming, new topics are added or you do not know where to start. It makes little sense if there is no time to implement anything.
How do we avoid losing visibility in a relaunch or migration?
With a list of all old and new addresses, a 301 redirect for every page, equivalent content on the target pages and a new sitemap. Record beforehand which pages bring visitors today, and afterwards check errors and clicks in Search Console every week.
What does the SEO audit cost?
From €1,900 net. The fixed price depends on the size of your website (number of pages, shop and languages) and is set before we start. Together with the AI visibility audit from €3,900 net.
How long does the SEO audit take?
Usually two weeks from access to Google Search Console. The results meeting follows right after.
Can I do an SEO audit myself?
Partly. In Search Console you can see yourself which pages are shown often and rarely clicked. It is harder to assess technical setup, content and data together and decide what comes first. That is what the audit does for you.
How is it different from the AI visibility audit?
The SEO audit checks how well your website works in Google Search. The AI visibility audit measures whether ChatGPT, Perplexity and Google AI recommend you. The two are linked, so both audits together start at €3,900 net. AI visibility audit
Do you need access to our data?
Yes, read-only access to Google Search Console matters, because we work with your real search data, not estimates. Google Analytics helps but is not required.
Do we get a list of a hundred items?
No. You get the actions that are really worth it for your website, sorted by expected impact and effort. We leave out details without effect.
Do you also implement the actions?
If you like, yes, as part of our ongoing SEO and GEO support. You can just as well implement the plan internally or with your agency. SEO and GEO
Ongoing