The real workspace mind map and quick wins from the AI measurement. Brands replaced.
Stoani
Step by step to the top, in both worlds.
What is the difference between SEO and GEO?
In plain wordsSEO makes sure your website ranks high in Google Search. GEO makes sure ChatGPT, Perplexity and Google AI name your brand in their answers. One builds on the other, so we do both together.
SEO: the spot on the shelf
Whoever ranks at the top gets seen. For that, technical setup, content and links have to be right, so Google finds and understands your pages.
GEO: the tip at the counter
AI does not offer a list, it recommends. It names only a few sources per answer, often around three. If you are missing there, you are not recommended.
Both measured in one place
Rankings, clicks and mentions in AI answers live in one platform. So you see what works instead of searching through ten tools.
Why Google rankings alone are no longer enough
Many searches end without a click or directly in an AI answer. Looking only at rankings shows you just part of the picture.
62.1%of Google searches in Germany end without a click
−40%click-through rate on questions Google’s AI Mode answers completely
95%of questions: no website is cited by all three AI systems
3.8×as often cited in the AI Overview when a page ranks 1 to 3 instead of 4 to 10
Good rankings raise the chance of being cited in AI answers. But every AI uses different sources. That is why we work on both and measure both separately.
Sources: 62.1%: SparkToro/Similarweb, January to April 2026. −40%: AI Mode study Austria, Search Console data from around 300 websites, June 2025 to October 2026. 95% and 3.8×: measurements and analysis in the Atziry platform, December 2025 to October 2026.
Tool, agency or both?
A tool without experts gives you data but no decisions. An agency without its own platform gives you strategy but no ongoing data. We combine both.
Aspect
Tool only
Agency only
Atziry
Data
Extensive
Occasional reports
Ongoing in the platform
Recommendations
You decide
Consulting
Platform suggests, team reviews
Implementation
You
Agency
Agency or your team
Measuring AI citations
Limited
Usually not
Per system, measured repeatedly
Transparency
Full
Often little
Full, at any time
What we actually do
Five building blocks that keep working together. It starts with a clear baseline, then continues month by month.
01Stoani
Check technical setup and brand
Crawling, load time, structured data based on Schema.org. We also check how AI systems perceive your brand today.
Result: baseline in Google and AI
02Fini
Find questions and terms
Classic keyword research plus the questions people ask AI. Plus the entities that should belong to your brand.
Result: a list of the questions that matter
03Ulli
Content worth citing
Pages that answer the question right at the start, with your own numbers and a clear structure.
Result: pages for Google and AI
04Aron
Build mentions
Links and mentions on industry portals and in comparisons that AI systems use as sources.
Result: more weight for your brand
05Murmel
Measure and report
Rankings and AI citations in one view, separately per system. You always see what we do and what it brings.
Result: a trend instead of a PDF report
What you can expect
The timeline depends on topic, competitors and starting point. This is what a typical course looks like.
Weeks 1 to 8
Foundations in place
Technical check done, first content live, structured data in place, baseline for AI citations measured.
Months 3 to 6
Impact becomes measurable
Better rankings for the important queries, more regular mentions in AI answers, more visitors from search and AI.
Ongoing
Adjust
If a question tips toward a competitor or Google changes something, you see it in the platform and we adapt the plan.
Atziry platform
Every page and its connections
Click a page in the mind map: you see which pages it links to, which link to it and where the link opportunities are.
The real page focus in the workspace, here with a page of atziry.com.
Just short of page onePages in positions 4 to 15 that only need a small push, with a concrete suggestion.
Missing AI mentionsQuestions where your brand is missing in ChatGPT, Perplexity or Google AI, and which page can change that.
CompetitorsTopics others cover and you do not yet, sorted by leverage.
What you get
Stoani
One team, one platform, one plan.
Platform accessSearch Console, Analytics and AI measurement in one view
Ongoing support is discussed in the first call, after which you get a fixed quote.Book a free call
Want to check for yourself first? The free AI quick check shows in 10 seconds whether AI systems may read your website.
FAQ about SEO and GEOIncluding the questions for which AI cites other agencies today.
What is the difference between SEO and GEO, and do I need both?
SEO aims at good positions in Google, GEO at being named and cited in AI answers. In most cases you need both: a good ranking raises the chance of a citation, but every AI uses different sources. What is GEO?
What does ongoing SEO and GEO support cost?
It depends on industry, competition and starting point, meaning how many questions are measured and how many pages are worked on. The fixed price entry is an audit: SEO audit from €1,900, AI visibility audit from €2,900, both together from €3,900 net. After that you get a fixed quote for ongoing support.
Why is my website invisible in AI search when my SEO is fine?
Because every AI uses different sources and often names only a few per answer. In our measurements, 95% of questions had no website that ChatGPT, Perplexity and Google AI all cited. AI visibility
Is SEO still worth it?
Yes. In our study on Google AI Mode in Austria, the click-through rate for questions that need a website fell by only about 11%. Where Google answers the question itself, it was about 40%. Ranking well also makes you more likely to be cited as a source in AI answers. d · I
Why is SEO important for businesses?
Because visitors from Google Search come without a cost per click, and exactly when they look for what you offer. On top of that, AI answers mostly cite pages that rank high on Google. In our provider analysis, websites in positions 1 to 3 were cited about 3.8 times as often in the Google AI Overview as websites in positions 4 to 10. Provider analysis
Who is SEO worth it for?
For businesses whose customers search Google for what they offer and who can give it a few months to work. Less so when there is hardly any search demand, for example for brand new products. Then ads or social media help first. Search Console and keyword research show whether there is demand.
How has AI changed SEO over the last twelve months?
Since 7 October 2025, Google AI Mode has been available in Austria, Germany and Switzerland. In our study, the click-through rate fell by about 40% for questions Google answers itself and by about 11% for questions that need a website. At the same time, AI systems look things up directly on websites more often. In Search Console this shows as site: queries with many impressions and hardly any clicks. AI Mode study
Where does GEO fit in performance marketing?
As a third pillar next to ads and SEO. Ads bring clicks immediately for money, SEO brings visitors from search, GEO makes sure you are named in AI answers, often before anyone clicks. Each channel is measured separately so you can see what brings leads. d · e
How do I increase the visibility of my website?
In this order: fix technical errors that stop Google from reading it, create a page for every important customer question with the answer in the first sentence, add your own data and experience that others lack, and then measure where you stand in Google and in AI answers to improve in a targeted way. d · E
How do I get cited by ChatGPT, not just ranked?
In our data test, a citation was most strongly linked to whether a page answers the question directly and whether sections start with the answer. That held for Google AI Overview and Perplexity; for ChatGPT our data does not yet support a firm statement. Data test
How do you measure success?
In the platform: rankings, clicks and impressions from Search Console, visitors from AI services and mentions in ChatGPT, Perplexity and Google AI, separately per system and with a range instead of one overall score.
How long until first results?
In the first four to eight weeks the foundations are in place and the baseline is measured. Clear impact usually shows after three to six months. AI systems often re-evaluate sources faster than Google, so mentions can come sooner.
Can I use the platform without support?
Yes. Many start with the platform and add consulting when they need help. You decide how much service you want. Marketing intelligence
Which agency does GEO in Austria and the DACH region?
Atziry is based in Vienna’s 1st district and, together with its Düsseldorf office, serves the whole DACH region, with its own platform and published studies. GEO agency Vienna
In the first call we look at your rankings and your mentions in ChatGPT, Perplexity and Google AI and show which pages have the biggest leverage. Free, no obligation, 30 minutes.
