Travelers ask ChatGPT and Google for the right hotel. The answers often list booking portals and big hotels. We measure for which travel questions your property appears and make sure AI knows it and can name it.
Which spa hotel in Tyrol is good for a quiet weekend for two?
For a quiet weekend for two, these are often named:
Hotel A, with a large spa and quiet rooms
Hotel B, adults only, at the edge of the forest
A list on a booking portal
Your hotel is missing, although it fits perfectly.
Schematic illustration, not an original screenshot.
Murmel
I know what your guests ask.
What does AI visibility mean for hotels?
In plain wordsAI recommends properties it can clearly identify and for which it finds clear details: location, amenities, who the hotel is for. If that is missing on your website and elsewhere online, it prefers to name a portal or a well known hotel.
Lost in the portal list
A family asks for a hotel with childcare. The answer names a booking portal, but not the matching hotel, although it offers exactly that.
The answer is not on the website
A guest asks whether they can charge an electric car at the hotel. The website mentions parking, but not the charging station.
Named, but what does it bring?
A hotel gets named in an AI answer. Whether that turns into a direct booking only shows with tracking under its own tag.
What our data shows
Our own measurements and studies, with sources. Where a number applies to all industries, we say so.
9 in 100clicks from longer search questions can be answered fully or partly by AI in the tourism, hotels and restaurants sector
85%of provider searches: ChatGPT names specific providers
2.48xhigher chance of a Perplexity citation when a page answers the question directly
−40%click-through rate for questions AI answers completely
For questions about providers, AI almost always names names. The only open question is whether yours is among them. In our data test, a citation was most strongly linked to whether a page answers the question directly.
Sources: The industry value comes from our AI click calculator, our own analyses of around 300 websites, mostly from Austria, as of October 2026. The other values apply to all industries: 85% and 35% from our provider analysis with 873 searches in four AI services, October 2026. 2.48x from our data test with 522 searches, a correlation, not proof. −40% from our AI Mode study, summer 2025 vs summer 2026. Provider analysis · GEO data test · AI Mode study · AI click calculator
Which questions lead to names
Not every question ends with a recommendation. When someone asks for providers, ChatGPT almost always names names, for knowledge questions rarely. The first two rows matter most for you.
Aspect
Example from your industry
ChatGPT names providers
Provider search
"which spa hotels in austria have the best in-house thermal spa?"
85%
Price question
"spa weekend all inclusive for 2 people cheap"
55%
Comparison
"difference between thermal spa and sauna"
39%
Knowledge question
"what does a 4 star hotel in austria need to have"
22%
Source of percentages: our provider analysis with 873 searches, October 2026, all industries. The example questions come from our analyses and show how users in this industry ask, translated from German.
The questions travelers really ask
From our analyses: this is how travelers ask when they look for offers like yours, translated from German. Next to them: what your website needs for them.
Provider search"spa hotel near me" · "top spa hotel austria" · "best thermal spa austria without children" Proximity and rankings: region, location and awards must be stated clearly on the website.
Price question"cheap spa hotel tyrol" · "spa hotel value for money" · "cheap spa weekend for 2 people" Price and value: prices from, packages and what is included, as text, not only in the booking tool.
Long questions"which hotels in austria offer an adults only spa area?" · "which hotel has a good kids water world + spa for parents?" · "1 day spa without overnight stay near me" Specific features: adults only, kids area, day pass. Each feature needs its own clear statement.
Source: our own analyses of search queries, mostly from Austria, June 2025 to October 2026. Only questions that came up several times independently, without company, brand or personal names.
How we work
Four steps, each with a result you can see.
01Fini
Collect your customers' questions
Which questions do travelers ask AI? From search data, customer voices and your expertise.
Result: question list by priority
02Murmel
Measure who gets named
Each question several times in ChatGPT, Perplexity, Gemini and Google AI, without questions containing your name.
Result: baseline per question and system
03Ulli
Answers on your website
Pages that answer the questions directly, with clear details: location, amenities, target guests, season and prices.
Result: pages that can be cited
04Aron
Observe and refine
Measure the same questions again regularly and see what changes.
Result: a trend, not a snapshot
Which properties benefit
Each type of property has its own questions. We measure the ones that fit yours.
Spa
Spa hotels and resorts
Questions like "quiet spa hotel for couples": describe spa, quiet areas and treatments clearly.
City
City and boutique hotels
Questions about location, parking and business travel: district, transport and amenities without doubt.
Family
Family hotels
Questions about childcare, ages and activities: details parents want before booking.
Group
Hotel groups and destinations
Describe several properties or a region consistently so AI assigns them correctly.
Atziry platform
See how AI talks about you
The platform shows how ChatGPT, Gemini and Claude describe your brand, which providers get named instead of you and where you can catch up fastest.
A real analysis across ChatGPT, Gemini and Claude. Brands replaced.
Per systemChatGPT, Perplexity, Gemini and Google AI separately, because they often cite different sources
Without your namewe measure questions the way your customers ask them, not questions about your brand
With reasonsfor every suggestion you see which data it is based on
What you get
Aron
Measure first, then act.
Question listthe questions travelers ask AI, sorted by priority
Measurement per systemwho gets named for which question, you or others
Clear detailslocation, amenities, target guests, season and prices on your website in a way Google and AI can read
Contentpages that answer specific questions directly
Trendregular measurement in the platform, clearly explained
FAQ: AI visibility for hotelsIncluding the questions for which AI cites other providers today.
What do travelers really search for in hotels?
According to our analyses, mainly three things: proximity ("spa hotel near me"), price ("spa hotel value for money") and specific features such as adults only, a kids water world or a day pass without overnight stay. Exactly these details should be stated clearly on your website so Google and AI can match them to a question.
Why does ChatGPT recommend a booking portal instead of our hotel?
Portals have clear, uniform details for almost every property and are mentioned often online. If your own website lacks clear details on location, amenities and target guests, AI tends to fall back on such lists.
Is our hotel named for specific travel questions at all?
That can be measured. We ask the questions your guests ask several times in ChatGPT, Perplexity, Gemini and Google AI and count who gets named. We leave out questions containing your hotel name. AI visibility audit
Which details does our website need?
Everything a guest wants to know before booking, clearly and on the page itself: location and arrival, amenities, who the hotel is for, season, prices from, parking and charging. Plus structured data based on Schema.org so machines read the details reliably.
Is our classic SEO enough?
It is the foundation, because AI systems often use pages that also rank well on Google. In our data test, however, a citation was also strongly linked to whether a page answers the question directly. GEO data test
How do we optimize our hotel texts so ChatGPT cites them?
With specific details instead of marketing language: who the hotel suits, location with distances, facilities, prices from, arrival, parking, dogs and accessibility. Every page should answer a guest question in its first sentence. In our data test, the direct answer was most strongly linked to citations.
Is there an AI audit for hotels?
Yes. We ask typical travel questions about your region and audience several times in ChatGPT, Perplexity, Gemini and Google and show whether your hotel is named, which portals and competitors appear instead and what is missing. The AI visibility audit starts at €2,900 net.
Does it bring direct bookings?
We do not promise that across the board. We measure separately how often your property is named and how many visitors and inquiries reach your website from there. So you see what it really brings.
What does it cost?
It depends on the number of questions, locations and languages and on whether we also write content. In the first call we clarify the scope, then you get a fixed quote.
