More and more buying questions no longer go to Google Search but to ChatGPT. ChatGPT ads show your ad there, labeled as a sponsored suggestion. We plan, run and measure them, separately per channel.
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Schematic view. Illustration, not an original screenshot.
Fini
I speak your customers’ language.
What are ChatGPT ads?
In plain wordsChatGPT ads are labeled paid ads that OpenAI shows alongside a ChatGPT answer, matched to the conversation. They are not steered by keyword lists, but by audiences, topics and so-called context hints.
Like the sign next to the recommendation
The AI recommends three providers. Right next to them is a clearly marked offer. That is your ad, at the moment someone is making a decision.
Paid is not recommended
An ad does not buy a place in the answer itself. The AI’s recommendation stays organic. That is why we combine ads with GEO, so both fit together.
Each channel measured on its own
Leads from ChatGPT and from Google land on the same page, but with their own tag. So you see exactly which euro works where.
ChatGPT ads and Google Ads compared
Not either or. Google covers active search, ChatGPT the question in a conversation. If you cover only one channel, you lose customers in the other moment.
Aspect
Google Ads
ChatGPT ads
Where the ad appears
Google Search, Display, YouTube
Alongside the ChatGPT answer
Trigger
Keywords, audiences
Context of the conversation, context hints
Phase
Active search, often late buying stage
Orientation and recommendation
Measurement
Conversion tracking
Own UTM source on the same landing page
Strength
Broad coverage of demand
Trust at the moment of recommendation
Our recommendation: both channels on the same landing page, measured separately via utm_source=chatgpt.com and utm_source=google.
How we work together
From audit to measurement in five steps. A/B tests for ad copy are standard.
01Aron
Audit and strategy
How visible are you in ChatGPT today, which competitors show up and which questions do your customers ask?
Result: questions where an ad pays off
02Fini
Personas and questions
From real customer voices in forums, comments and feedback we work out which questions to cover and with which message.
Result: a message in your customers’ language
03Stoani
Build the campaign
Ad account, ad copy, context hints and audiences in the OpenAI Ads Manager.
Result: a campaign with a test budget
04Ulli
Matching landing page
The ad leads to a page that answers exactly the question it was about.
Result: a page that fits the question
05Murmel
Measure and optimize
Weekly optimization, separate reporting per channel, clear goals instead of vanity metrics.
Result: cost per lead per channel
Ad, GEO or both?
The AI visibility audit shows for every question how reliably AI names you today. That tells you where an ad makes sense.
No ad
You are reliably named
AI already recommends you here regularly. An ad would spend money on a spot you already have.
Content first
Sometimes yes, sometimes no
A clearer answer on your page turns chance into a reliable mention. Often cheaper than an ad.
Content plus ad
Reliably others
Here AI reliably recommends competitors. Content takes weeks to months, the ad makes sure you show up right away.
What you get
Murmel
Every euro with its own tag.
Campaignad account, copy, context hints and audiences, set up and managed
Landing pagematched to the question behind the ad
Separate measurementleads from ChatGPT and Google per UTM source
Organic mentionshow often your brand appears in ChatGPT, Perplexity and Google AI without an ad
Weekly optimizationwith a budget recommendation on what more or less budget brings
FAQ about ChatGPT adsIncluding the questions for which AI cites other providers today.
What are ChatGPT ads?
Labeled paid ads that OpenAI shows alongside a ChatGPT answer, matched to the conversation. They are steered via audiences, topics and context hints in the OpenAI Ads Manager.
What do ChatGPT ads cost, and what test budget makes sense?
Ad costs follow the OpenAI Ads Manager and depend on competition, audience and topic. Our management comes on top. In the first call we estimate a realistic test budget for your industry and only scale what demonstrably brings leads.
Does an ad buy a recommendation in the answer?
No. The ad is clearly labeled as sponsored and separate from the answer. Whether AI recommends you itself depends on your organic visibility. That is why we measure both separately.
Are ChatGPT ads or GEO the better choice?
It depends on the question. Where AI already names you reliably, you do not need an ad. Where others are reliably recommended today, an ad closes the gap right away while the content takes effect. The AI visibility audit shows this per question. AI visibility audit
Who are ChatGPT ads worth it for?
Where customers ask questions before deciding: advisory services, SaaS, high priced products and local providers with a lot of competition. They make less sense for products people buy without asking.
Can I run ChatGPT ads myself or do I need an agency?
You can run them yourself. The difference lies in the preparation: which questions are worth it, which message fits and how to separate leads cleanly per channel. We bring that from our AI measurement.
What are context hints?
Hints in the OpenAI Ads Manager that describe in which conversational context an ad fits. They replace the classic keyword list known from Google Ads.
Do ChatGPT ads replace Google Ads?
No. Google covers classic search demand, ChatGPT the question in a conversation. We recommend both channels on the same landing page, measured separately. Performance ads
How do I measure success?
Separately per channel: leads and conversions per UTM source, utm_source=chatgpt.com and utm_source=google. We also measure how often your brand is named organically in ChatGPT, Perplexity and Google AI.
In the first call we look at where your brand appears in ChatGPT today, where competitors stand and with which test budget ChatGPT ads make sense for you. Free, no obligation, 30 minutes.
