New analysis: when ChatGPT, Gemini and Google name providers at all, measured with real search queries from Austria.Read, in German →
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Knowledge

Studies and knowledge
on AI search and SEO

What we measure with real Search Console data and search queries from Austria, plus the basics. Every number with source, period and open data.

Our own studiesRSS feed (German)

Only what we can recalculate.

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The short answerHere you will find our own studies on AI search and plain explanations of GEO, AEO and ChatGPT. The studies are based on data from around 300 websites and real search queries from Austria. The raw data can be downloaded.

Our own studies

With method, period and downloadable data, free to use under CC BY 4.0. The studies are in German.

Data test53%

16 GEO recommendations tested

· 10 min

Which common GEO rules go with AI citations at the same Google ranking. A typical GEO score is barely better than chance, the ranking is right in 77% of cases.

Read →Analysis85%

When AI answers name providers

· 13 min

For provider searches, ChatGPT names specific businesses in about 85% of cases. For about 35% of all queries, no service names a provider. 873 queries in four services.

Read →Analysis≈ 9×

site: queries in Search Console

· 7 min

The share of site: queries grew about ninefold in one year, with almost no clicks. What may be behind it and what Search Console does not tell you.

Read →Study−40%

One year of AI Mode in Austria

· 9 min

For questions Google answers completely itself, click-through rate fell by about 40%, for questions that need a website by about 11%. Around 300 websites.

Read →

Basics and guides

Explained simply, with a note on how well each tip is backed.

Guide

How to get cited by ChatGPT: 7 levers

How ChatGPT picks sources, seven levers with their evidence and a checklist.

· 8 min

Basics

What is AEO? Answer Engine Optimization explained simply

How individual paragraphs become sources in AI answers and how to measure it.

· 8 min

Basics

What is GEO? Generative Engine Optimization explained simply

How GEO differs from SEO, what is proven to help and what is not.

· 10 min

Five questions, answered briefly

These are the questions businesses ask most. The full answer is in the linked article.

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AI click calculator

An estimate for your industry in one minute, based on our study.

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Questions about the studiesShort answers

Where does the study data come from?
From Google Search Console for around 300 websites we manage or measure, and from real search queries from Austria that we asked in ChatGPT, Gemini, Perplexity and Google. The data is only published in aggregate, without individual websites.
May I use the numbers?
Yes. The downloadable data is licensed under CC BY 4.0. Please name Atziry as the source and link to the study.
How often are new studies published?
Whenever we have measured something new. The RSS feed announces new articles.
RSS feed (German)
Are the studies available in English?
Currently only in German. The basics articles are available in German and English.

What do the numbers mean
for your website?

In a first call we show how strongly your questions are affected by AI answers. Free, 30 minutes.

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