When someone asks ChatGPT for the best provider in your industry, does your name come up? We measure it, show who AI names instead and make sure you are one of them.
A real analysis across ChatGPT, Gemini and Claude. Brands replaced.
Fini
I find out who AI names instead of you.
What is AI visibility?
In plain wordsAI visibility means: when your customers ask ChatGPT, Perplexity or Google AI for advice, the answer names your brand or links your website as a source. Specialists call the work behind it GEO, generative engine optimization.
Like a tip from a friend
People used to ask friends: “Do you know a good tax advisor?” Today many ask AI. Whoever gets named there gets the call.
Mentioned is not the same as cited
Sometimes only your name comes up, sometimes your page is listed as a source with a link. Only the citation brings visitors. We measure both separately.
AI needs clear answers
It cites pages that answer a question directly right at the start and back up their claims. That is exactly how we rework your content.
Every AI answers differently
ChatGPT, Perplexity and Google AI use different sources. Doing well in one system often means you are missing from another.
95%of questions: no website is cited by all three AI systems
3 vs 9sources per answer in ChatGPT and Google AI, compared with Perplexity
40%of sources are new the next day, for the same question
7.2%of domains appear both in Google AI Overviews and in answers from language models
A spot in the AI answer is scarce and changes often. That is why we measure each system separately and repeatedly, instead of showing one overall score that hides the differences.
Sources: measurements in the Atziry platform, December 2025 to October 2026, more than 2,300 AI answers with over 17,000 cited pages. 7.2%: Fractl, analysis of 8,090 keywords, via Search Engine Land 2025.
SEO and GEO compared
GEO does not replace SEO, it builds on it. A good Google ranking raises the chance of being cited, but is not always enough.
Aspect
Classic SEO
GEO and AI visibility
Goal
Rank high in Google
Get named and cited in AI answers
Key factors
Technical setup, content, links
Direct answers, a clear brand, mentions on other sites
Content
Matching the search query
Answer first, backed by numbers and sources
Measurement
Rankings, clicks, impressions
Citation rate and mentions per system, compared with competitors
In our analysis, a page in positions 1 to 3 was cited in Google’s AI Overview about 3.8 times as often as a page in positions 4 to 10.
How we work
Measure, find gaps, rework content, measure again. Each member of the crew takes on one part.
01Murmel
Measure
We ask ChatGPT, Perplexity and Google AI your customers’ questions on several days and record who gets named and which page gets cited.
Result: baseline per system and per question
02Fini
Find gaps
We see which brands get named instead of you and how AI talks about you, even when your name is not in the question.
Result: competitors and topics with leverage
03Ulli
Rework content
Pages that answer the question directly, clear facts about your brand and structured data based on Schema.org.
Result: pages worth citing
04Stoani
Keep measuring
The measurement keeps running. So you see with the same numbers whether the changes work, and we adjust.
Result: a trend instead of a snapshot
The four levers
What AI systems use to decide whether to name a brand. We work on all four, depending on where your gap is.
Content
Answers worth citing
Answer the question right at the start, back claims with numbers. In our data test this was most strongly linked to a citation.
Brand
A clear brand entity
Same name, same facts on every channel, so AI recognizes your brand reliably and describes it correctly.
Technical
Structured data
FAQPage and Organization schema make questions, answers and company data machine readable.
Ecosystem
Mentions on other sites
Industry portals, comparisons and lists that AI systems use as sources.
Atziry platform
See where it pays off
The platform shows per subtopic how often AI systems cite sources there, how big your share is and which page is missing.
The real “Three quick wins” view from the platform. Example pages replaced.
Per systemChatGPT, Perplexity and Google AI separately, so nothing disappears in an average.
Brand perceptionNeutral questions without your name show whether AI knows you on its own and how it talks about you.
Alerts on changesIf a question tips toward a competitor, you get notified.
How often we measure
3×times a week
5×times a week
7×times a week
What you get
Aron
From above you can see where the path is clear.
Measurement per systemmentions and citations in ChatGPT, Perplexity and Google AI, with a range
Competitor comparisonwho gets named for your most important questions
Brand perceptionhow AI describes your brand and whether that is right
FAQ about AI visibilityIncluding the questions for which AI cites other providers today.
What is AI visibility?
Whether and how your brand appears in answers from ChatGPT, Perplexity or Google AI, as a mention in the text or as a cited source with a link. GEO, generative engine optimization, is the work on it.
What does GEO cost, and what drives the price?
The entry point is the AI visibility audit from €2,900 net, a fixed price based on the number of questions, markets and competitors. We quote the ongoing work after that, depending on how many questions are measured and how many pages are reworked. AI visibility audit
How do I become visible in ChatGPT?
With pages that answer your customers’ questions directly right at the start, clear facts about your brand and mentions on sites that AI systems use as sources. Because ChatGPT names only around three sources per answer, space is tight. 7 levers for ChatGPT
How is AI visibility measured?
We ask your customers’ questions on several days in each system and count who gets named and which page gets cited. Because around 40% of sources are new the next day, every value comes with a range and per system, not as one overall score.
How can I see how many visitors come from ChatGPT?
In Google Analytics these visits appear as referrals from chatgpt.com, and links from ChatGPT search usually also carry utm_source=chatgpt.com. Not every visit can be attributed, for example when someone later searches Google for a name from the answer. That is why we measure visits and mentions separately.
What is the difference between SEO, GEO and AEO?
SEO aims at good positions in Google. GEO aims at being named and cited in AI answers. AEO, answer engine optimization, means almost the same with a focus on answer engines. In practice all three work together. What is GEO? · What is AEO?
Why is good SEO not always enough?
Because each AI uses different sources. For 95% of questions, ChatGPT, Perplexity and Google AI do not all cite the same website. A good ranking helps: in our analysis, pages in positions 1 to 3 were cited in the AI Overview about 3.8 times as often as pages in positions 4 to 10.
Why does my brand not appear in AI answers?
Usually for one of three reasons: the AI finds no page of yours that answers the question, your website blocks the crawlers of the AI services, or other sources answer the question more clearly. On top of that, the Google AI Overview names only 1.8 websites per answer on average in our measurement. d · I
Why does AI ignore my SEO content?
Often because the answer comes too late in the text. In our data test, pages that answer the query directly were cited more often at the same Google ranking. Long introductions and texts written around many keywords often answer the question only far down the page. d · a
Why does uncoordinated AI optimization not work?
Because every service uses different sources. For 95% of the questions in our measurement, ChatGPT, Perplexity and Google AI cited no common website. Single measures without measuring each service may improve one and miss the others. So measure first, then strengthen the right page per service, then measure again.
Is digital AI presence more important than SEO?
No, it builds on it. In our provider analysis, websites in positions 1 to 3 were cited about 3.8 times as often in the Google AI Overview as websites in positions 4 to 10. Good SEO remains the foundation, AI visibility comes on top. d · r
How do I make sure AI describes my brand correctly?
Measure first: we ask neutral questions without your name and check what AI says about you. Wrong or outdated facts usually come from inconsistent data on the web. We fix it, on your website and on the sites AI systems use as sources.
Do ChatGPT, Perplexity, Gemini and Google name the same businesses?
Mostly not. For 95% of the questions in our measurement, ChatGPT, Perplexity and Google AI cited no common website. Being named in one service often means nothing for the other. That is why we measure each service separately. Provider analysis
Which AI systems matter?
Mainly ChatGPT, Perplexity and Google AI with AI Overviews and AI Mode, depending on your audience also Gemini, Claude and Microsoft Copilot. We measure the systems that matter for your customers, each separately.
How long until I show up in AI answers?
It depends on the topic and competitors. Because AI systems re-evaluate their sources often, changes are frequently visible sooner than in Google. With ongoing measurement you see it in your own numbers instead of relying on promises.
In the first call we check for some of your most important questions whether ChatGPT, Perplexity and Google AI name you and who they recommend instead. Free, no obligation, 30 minutes.
