More and more buying decisions start with a question to ChatGPT or Google. We measure for which buying and comparison questions your products get named and make product data and buying guides clear enough for AI to use.
Which office chair under 500 euros is good for back pain?
For back pain, many look for adjustable lumbar support. Often named:
Model A, with synchro mechanism
Model B, with a review in a trade magazine
A large marketplace with a bestseller list
Your shop sells both models, but is not named.
Schematic illustration, not an original screenshot.
Stoani
Every product needs a clear answer.
What does AI visibility mean for online shops?
In plain wordsAI recommends products and shops for which it finds clear, reliable details: what a product does, who it is for, what it costs and whether it is in stock. A plain product list rarely does that, a good buying guide more likely.
Product list instead of an answer
Someone looks for an office chair under 500 euros for back pain. A long list helps less than a clear comparison.
Details nobody can read
Material, sizes and delivery time only appear in images or differently in every description. That is hard for Google and AI to use.
The answer replaces the click
Whoever gets the recommendation in the answer only visits the shop for price and stock. So it matters whether you get named then.
What our data shows
Our own measurements and studies, with sources. Where a number applies to all industries, we say so.
85%of provider searches: ChatGPT names specific providers
2.48xhigher chance of a Perplexity citation when a page answers the question directly
−40%click-through rate for questions AI answers completely
35%of searches: none of four AI services names a provider
For questions about providers, AI almost always names names. The only open question is whether yours is among them. In our data test, a citation was most strongly linked to whether a page answers the question directly.
Sources: All values apply to all industries: 85% and 35% from our provider analysis with 873 searches in four AI services, October 2026. 2.48x from our data test with 522 searches, a correlation, not proof. −40% from our AI Mode study, summer 2025 vs summer 2026. Provider analysis · GEO data test · AI Mode study
Which questions lead to names
Not every question ends with a recommendation. When someone asks for providers, ChatGPT almost always names names, for knowledge questions rarely. The first two rows matter most for you.
Aspect
Example from your industry
ChatGPT names providers
Provider search
"which wallbox is best for home?"
85%
Price question
"buy pellets cheap austria"
55%
Comparison
"rent or buy pros and cons"
39%
Knowledge question
"when to buy pellets"
22%
Source of percentages: our provider analysis with 873 searches, October 2026, all industries. The example questions come from our analyses and show how users in this industry ask, translated from German.
The questions buyers really ask
From our analyses: this is how buyers ask when they look for offers like yours, translated from German. Next to them: what your website needs for them.
Provider search"buy pellets near me" · "where can you buy moving boxes" · "where can you buy cooking aprons" Where to buy: state delivery, pickup and delivery area clearly.
Price question"buy pellets cheap austria" · "buy firewood cheap with delivery" · "buy wood briquettes cheap" Price with delivery: show prices, quantities and delivery costs openly.
Comparison"which wallbox is best for home?" · "which lawn seed is best" · "rent or buy pros and cons" Best product for a purpose: buying guides that answer the question in the first sentence.
Source: our own analyses of search queries, mostly from Austria, June 2025 to October 2026. Only questions that came up several times independently, without company, brand or personal names.
How we work
Four steps, each with a result you can see.
01Fini
Collect your customers' questions
Which questions do buyers ask AI? From search data, customer voices and your expertise.
Result: question list by priority
02Murmel
Measure who gets named
Each question several times in ChatGPT, Perplexity, Gemini and Google AI, without questions containing your name.
Result: baseline per question and system
03Ulli
Answers on your website
Pages that answer the questions directly, with clear details: features, sizes, prices, delivery time and stock.
Result: pages that can be cited
04Aron
Observe and refine
Measure the same questions again regularly and see what changes.
Result: a trend, not a snapshot
Which shops benefit
Who sells what to whom determines the questions. We measure the ones that fit your range.
D2C
Own brands
Brands that sell directly and want to appear in the answer next to big marketplaces.
Specialist
Niche and specialist shops
Shops with advisory knowledge that can show in buying guides and comparisons.
B2B
B2B trade
Buyers ask about specifications, quantities and delivery terms.
Fashion
Fashion and lifestyle
Questions about fit, material and occasion, often tied to images.
Atziry platform
See how AI talks about you
The platform shows how ChatGPT, Gemini and Claude describe your brand, which providers get named instead of you and where you can catch up fastest.
A real view from the platform. Brands replaced.
Per systemChatGPT, Perplexity, Gemini and Google AI separately, because they often cite different sources
Without your namewe measure questions the way your customers ask them, not questions about your brand
With reasonsfor every suggestion you see which data it is based on
What you get
Aron
Measure first, then act.
Question listthe questions buyers ask AI, sorted by priority
Measurement per systemwho gets named for which question, you or others
Clear detailsfeatures, sizes, prices, delivery time and stock on your website in a way Google and AI can read
Contentpages that answer specific questions directly
Trendregular measurement in the platform, clearly explained
FAQ: AI visibility for online shopsIncluding the questions for which AI cites other providers today.
What do buyers really search for?
For places to buy nearby, for low prices with delivery and for the best product for a purpose ("which wallbox is best for home?"). For AI answers, buying guides count that answer such a question directly, with price, delivery time and availability.
How does our shop get named in ChatGPT and Google AI?
Not through a listing you can buy. AI names products and shops for which it finds clear details and good sources. We measure for which buying and comparison questions you appear today and work on the questions where others get named. AI visibility audit
Which content helps most?
Buying guides and comparisons that answer a specific question directly. In our data test, that was the strongest link with citations. Plus clear product data with price, stock and features. GEO data test
Does structured product data help?
It makes details like price and stock unambiguous for machines and matters for Google anyway. We do not sell it as the only lever for AI citations, there is no evidence for that.
AI visibility or social ads: what brings more traffic to online shops?
In the short term social ads, because they deliver immediately. AI visibility works more slowly, but costs nothing per click and reaches buyers who are already comparing. We recommend both and measure them separately: visitors and orders from AI sources and from social ads, each with its own source.
Which factors matter for AI visibility in fashion?
Buying guides that answer specific questions, for example about fit, material or care, unambiguous product data and mentions in sources the AI cites. According to our provider analysis, Gemini names providers much more often than the AI Overview, so measure both separately. In our measurement of SEO and GEO questions, 19% of AI Overviews included a YouTube video; we have not measured this for fashion yet.
What about ads?
Google Shopping and Performance Max stay important, especially as clicks from regular search decline. We measure ads and AI visibility separately so it is clear what works. Performance ads
How do we measure success?
Separately by mentions in AI answers, visitors from those sources and orders. Visibility alone is not revenue.
What does it cost?
It depends on the number of questions, locations and languages and on whether we also write content. In the first call we clarify the scope, then you get a fixed quote.
