Before signing, customers often ask ChatGPT today: which insurance fits, which account is cheap, which firm knows the topic? We measure for which questions you get named and provide content that Google and AI trust.
Which tax advisor in Vienna is good for self employed IT people?
For self employed IT people in Vienna, these are often named:
Firm A, with fixed price packages
Firm B, specialized in startups
A comparison portal for tax advice
Your firm advises many self employed IT people, but is not named.
Schematic illustration, not an original screenshot.
Aron
With money, every detail counts.
What does AI visibility mean for financial services?
In plain wordsWith money questions, trust is everything, for AI too. It tends to name providers whose details are clear, current and backed: terms, conditions, who advises and with which qualification. Hidden in PDFs or vaguely worded, that helps little.
Trust is hard to check
A customer compares two insurers. For one she finds neither clear conditions nor a date of last update.
Key facts hidden in a PDF
The account fee is only in a PDF file, the page itself just promises "cheap".
Answer without a click
Someone gets the explanation in the AI answer and visits no website. What matters then is who gets named for the provider question.
What our data shows
Our own measurements and studies, with sources. Where a number applies to all industries, we say so.
18 in 100clicks from longer search questions can be answered fully or partly by AI in the finance and insurance sector
85%of provider searches: ChatGPT names specific providers
2.48xhigher chance of a Perplexity citation when a page answers the question directly
−40%click-through rate for questions AI answers completely
For questions about providers, AI almost always names names. The only open question is whether yours is among them. In our data test, a citation was most strongly linked to whether a page answers the question directly.
Sources: The industry value comes from our AI click calculator, our own analyses of around 300 websites, mostly from Austria, as of October 2026. The other values apply to all industries: 85% and 35% from our provider analysis with 873 searches in four AI services, October 2026. 2.48x from our data test with 522 searches, a correlation, not proof. −40% from our AI Mode study, summer 2025 vs summer 2026. Provider analysis · GEO data test · AI Mode study · AI click calculator
Which questions lead to names
Not every question ends with a recommendation. When someone asks for providers, ChatGPT almost always names names, for knowledge questions rarely. The first two rows matter most for you.
Aspect
Example from your industry
ChatGPT names providers
Provider search
"how do i find good car insurance in austria for electric cars?"
85%
Price question
"electric car insurance cost"
55%
Comparison
"difference between commuter allowance and commuter euro"
39%
Knowledge question
"how does leasing work"
22%
Source of percentages: our provider analysis with 873 searches, October 2026, all industries. The example questions come from our analyses and show how users in this industry ask, translated from German.
The questions customers really ask
From our analyses: this is how customers ask when they look for offers like yours, translated from German. Next to them: what your website needs for them.
Provider search"best car insurance austria" · "how do i find good car insurance in austria for electric cars?" · "best leasing offers austria" Best provider in Austria: state terms and target group clearly.
Price question"electric car insurance cost" · "comprehensive car insurance cost" · "what does an electric car cost in tax and insurance" Cost: example calculations with assumptions, clear and current.
Comparison"difference between commuter allowance and commuter euro" · "car loan or leasing" · "what is the difference between an electric car subscription and leasing?" Explain differences: comparison pages answer exactly these questions.
Source: our own analyses of search queries, mostly from Austria, June 2025 to October 2026. Only questions that came up several times independently, without company, brand or personal names.
How we work
Four steps, each with a result you can see.
01Fini
Collect your customers' questions
Which questions do customers ask AI? From search data, customer voices and your expertise.
Result: question list by priority
02Murmel
Measure who gets named
Each question several times in ChatGPT, Perplexity, Gemini and Google AI, without questions containing your name.
Result: baseline per question and system
03Ulli
Answers on your website
Pages that answer the questions directly, with clear details: terms, conditions, advisors, qualifications and update date.
Result: pages that can be cited
04Aron
Observe and refine
Measure the same questions again regularly and see what changes.
Result: a trend, not a snapshot
Who benefits
Each sector has its own questions. We measure the ones that fit your customers.
Banks
Banks and neobanks
Questions about accounts, loans and terms, often with comparisons.
Insurance
Insurers and brokers
Questions about tariffs, conditions and advice.
Firms
Tax advisors and law firms
Local questions about specialization and prices.
Fintech
Fintech
Questions about security, regulation and costs.
Atziry platform
See how AI talks about you
The platform shows how ChatGPT, Gemini and Claude describe your brand, which providers get named instead of you and where you can catch up fastest.
A real analysis across ChatGPT, Gemini and Claude. Brands replaced.
Per systemChatGPT, Perplexity, Gemini and Google AI separately, because they often cite different sources
Without your namewe measure questions the way your customers ask them, not questions about your brand
With reasonsfor every suggestion you see which data it is based on
What you get
Aron
Measure first, then act.
Question listthe questions customers ask AI, sorted by priority
Measurement per systemwho gets named for which question, you or others
Clear detailsterms, conditions, advisors, qualifications and update date on your website in a way Google and AI can read
Contentpages that answer specific questions directly
Trendregular measurement in the platform, clearly explained
FAQ: AI visibility for financial servicesIncluding the questions for which AI cites other providers today.
How do customers really ask about finance topics?
Very often as an explanation question ("how does leasing work") or a cost question ("electric car insurance cost"), often with reference to Austria. In our analyses, about 13% of finance queries start with a question word, more than in any other of the ten industries. Clear explainer pages with an example calculation answer exactly that.
Why does AI name comparison portals instead of us?
Portals have uniform, current details and are mentioned often. If you show your own terms and conditions clearly, up to date and on the page itself, you give AI a better source.
What matters most in financial content?
Author and qualification, sources, update date and clear numbers instead of vague promises. Google judges money topics more strictly, and AI answers often build on the same sources.
How strongly does AI affect our industry?
According to our AI click calculator, AI can answer 18 in 100 clicks from longer search questions in finance and insurance fully or partly itself. Explanatory questions lose clicks, questions about providers stay important. AI click calculator
Where do we start?
With a measurement: for which customer questions do providers get named, who are they and which sources does AI use? Then we rework the pages with the biggest gap first. AI visibility audit
How do you handle regulatory requirements?
You approve all content about products and terms. We write clearly and with evidence, without promises of returns.
What does it cost?
It depends on the number of questions, locations and languages and on whether we also write content. In the first call we clarify the scope, then you get a fixed quote.
