New analysis: when ChatGPT, Gemini and Google name providers at all, measured with real search queries from Austria.Read, in German →
Atziry
Industry · Education and training

Is your course named when learners ask AI?

Which training fits next to the job, which university offers the subject part time? Questions like that often go to ChatGPT today. We measure whether your offer gets named and make content, duration, costs and degree clearly readable.

Schematic illustration, not an original screenshot.
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A good course deserves a clear answer.

What does AI visibility mean for education providers?

In plain wordsAI names offers it can describe clearly: for whom, how long, what it costs, which degree, which requirements. If that is spread across many pages or missing, it prefers to name platforms and big providers.

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Knowledge spread across pages

A university lists requirements and degree only across several subpages. AI finds that hard to compare.

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Unclear offer

A course lacks learning goals or duration. People can hardly judge whether it fits their goal.

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Decided in comparison

Someone asks for a part time course and gets offers named that explain their criteria clearly. Whoever does not stays out.

What our data shows

Our own measurements and studies, with sources. Where a number applies to all industries, we say so.

85%of provider searches: ChatGPT names specific providers
2.48xhigher chance of a Perplexity citation when a page answers the question directly
−40%click-through rate for questions AI answers completely
35%of searches: none of four AI services names a provider

For questions about providers, AI almost always names names. The only open question is whether yours is among them. In our data test, a citation was most strongly linked to whether a page answers the question directly.

Sources: All values apply to all industries: 85% and 35% from our provider analysis with 873 searches in four AI services, October 2026. 2.48x from our data test with 522 searches, a correlation, not proof. −40% from our AI Mode study, summer 2025 vs summer 2026. Provider analysis · GEO data test · AI Mode study

Which questions lead to names

Not every question ends with a recommendation. When someone asks for providers, ChatGPT almost always names names, for knowledge questions rarely. The first two rows matter most for you.

AspectExample from your industryChatGPT names providers
Provider search"courses in vienna"85%
Price question"cost of catching up on the school leaving exam"55%
Comparison"university vs university of applied sciences salary"39%
Knowledge question"how does an apprenticeship with school leaving exam work"22%

Source of percentages: our provider analysis with 873 searches, October 2026, all industries. The example questions come from our analyses and show how users in this industry ask, translated from German.

The questions learners really ask

From our analyses: this is how learners ask when they look for offers like yours, translated from German. Next to them: what your website needs for them.

Source: our own analyses of search queries, mostly from Austria, June 2025 to October 2026. Only questions that came up several times independently, without company, brand or personal names.

How we work

Four steps, each with a result you can see.

  1. 01
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    Collect your customers' questions

    Which questions do learners ask AI? From search data, customer voices and your expertise.

    Result: question list by priority

  2. 02
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    Measure who gets named

    Each question several times in ChatGPT, Perplexity, Gemini and Google AI, without questions containing your name.

    Result: baseline per question and system

  3. 03
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    Answers on your website

    Pages that answer the questions directly, with clear details: content, duration, costs, degree, requirements and dates.

    Result: pages that can be cited

  4. 04
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    Observe and refine

    Measure the same questions again regularly and see what changes.

    Result: a trend, not a snapshot

Who benefits

University, academy or online course: the questions differ. We measure the ones that fit your offer.

Training

Further education providers

Questions about part time courses, certificates and funding.

University

Private universities

Questions about programs, admission and study format.

Online

EdTech and learning platforms

Questions about format, price and degree.

Seminars

Coaching and seminars

Questions about topic, trainer and date.

Atziry platform

See how AI
talks about you

The platform shows how ChatGPT, Gemini and Claude describe your brand, which providers get named instead of you and where you can catch up fastest.

Brand perception analysis: unprompted mentions, tone and brands named instead of yours
A real analysis across ChatGPT, Gemini and Claude. Brands replaced.
  • Per systemChatGPT, Perplexity, Gemini and Google AI separately, because they often cite different sources
  • Without your namewe measure questions the way your customers ask them, not questions about your brand
  • With reasonsfor every suggestion you see which data it is based on

What you get

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Measure first, then act.

  • Question listthe questions learners ask AI, sorted by priority
  • Measurement per systemwho gets named for which question, you or others
  • Clear detailscontent, duration, costs, degree, requirements and dates on your website in a way Google and AI can read
  • Contentpages that answer specific questions directly
  • Trendregular measurement in the platform, clearly explained

FAQ: AI visibility for education providersIncluding the questions for which AI cites other providers today.

What do learners really search for?
For courses locally, for costs ("cost of catching up on the school leaving exam") and for the process ("how does an apprenticeship with school leaving exam work"). Pages with cost, duration, requirements and funding answer exactly these questions.
Why does AI name course platforms instead of us?
Platforms describe many offers in the same structure: duration, price, degree. If that is not clearly on one page for you, AI tends to fall back on such lists.
Which details does our website need?
For each offer on one page: content and learning goals, duration, format, costs, degree, requirements and next dates. Plus structured data for courses based on Schema.org.
Which content helps as well?
Comparisons and answers to typical selection questions, such as part time or full time, costs and funding, career options afterwards. In the data test, a citation was most strongly linked to whether a page answers the question directly.
GEO data test
How do you measure visibility?
We ask typical learner questions several times in ChatGPT, Perplexity, Gemini and Google AI, without your name, and count which offers get named.
AI visibility audit
Is it worth it for small providers too?
Especially for specialists, because a clear profile can help against big platforms for specific questions. We adapt the scope to your offer.
What does it cost?
It depends on the number of questions, locations and languages and on whether we also write content. In the first call we clarify the scope, then you get a fixed quote.

Is your offer
recommended?

In the first call we ask a few typical learner questions live and show who gets named today. Free, no obligation, 30 minutes.

Your contact: Aredi Dragusha, [email protected]