Anyone who wants to sell a flat or find a new build now also asks ChatGPT. The answers often list portals and rankings. We measure for which questions you get named and build content with real knowledge of your market.
Which agent in Vienna knows old buildings in the 7th district?
For old building flats in the 7th district, these are often named:
Agent A, focused on inner districts
Agent B, with many reviews
A ranking on a property portal
Your agency specializes in exactly that, but is not named.
Schematic illustration, not an original screenshot.
Aron
Local knowledge is your strongest argument.
What does AI visibility mean for agents and developers?
In plain wordsAI names agents and developers it can clearly assign to a place and a focus and for which it finds evidence. General phrases like "personal advice" do not help it, specific details on district, property type and market do.
The portal gets found, you do not
An owner looks for help selling her old building flat. AI names agents from a portal, but not the specialist in her district.
Description instead of an answer
Someone wants to know what to look for when buying a new build flat. The website talks about advice but names no criteria.
Named once is not visible
A developer gets named for one question, but not for a similar one in another system. So we measure repeatedly and across systems.
What our data shows
Our own measurements and studies, with sources. Where a number applies to all industries, we say so.
85%of provider searches: ChatGPT names specific providers
2.48xhigher chance of a Perplexity citation when a page answers the question directly
−40%click-through rate for questions AI answers completely
35%of searches: none of four AI services names a provider
For questions about providers, AI almost always names names. The only open question is whether yours is among them. In our data test, a citation was most strongly linked to whether a page answers the question directly.
Sources: All values apply to all industries: 85% and 35% from our provider analysis with 873 searches in four AI services, October 2026. 2.48x from our data test with 522 searches, a correlation, not proof. −40% from our AI Mode study, summer 2025 vs summer 2026. Provider analysis · GEO data test · AI Mode study
Which questions lead to names
Not every question ends with a recommendation. When someone asks for providers, ChatGPT almost always names names, for knowledge questions rarely. The first two rows matter most for you.
Aspect
Example from your industry
ChatGPT names providers
Provider search
"best real estate agents vienna"
85%
Price question
"cost of selling property austria"
55%
Comparison
"who pays property management tenant or landlord"
39%
Knowledge question
"what does a property manager do"
22%
Source of percentages: our provider analysis with 873 searches, October 2026, all industries. The example questions come from our analyses and show how users in this industry ask, translated from German.
The questions buyers and owners really ask
From our analyses: this is how buyers and owners ask when they look for offers like yours, translated from German. Next to them: what your website needs for them.
Provider search"best real estate agents vienna" · "best property management vienna" · "property management near me" Best in town: state area, specialty and evidence clearly.
Price question"cost of selling property austria" · "cost of having an apartment valued" · "property management cost per m2 austria" Cost: explain commission, valuation and management with examples.
Knowledge question"what does a property manager do" · "who pays the agent commission in austria" · "when will property prices fall" Basic questions: who pays what and what property management does.
Source: our own analyses of search queries, mostly from Austria, June 2025 to October 2026. Only questions that came up several times independently, without company, brand or personal names.
How we work
Four steps, each with a result you can see.
01Fini
Collect your customers' questions
Which questions do buyers and owners ask AI? From search data, customer voices and your expertise.
Result: question list by priority
02Murmel
Measure who gets named
Each question several times in ChatGPT, Perplexity, Gemini and Google AI, without questions containing your name.
Result: baseline per question and system
03Ulli
Answers on your website
Pages that answer the questions directly, with clear details: districts, property types, projects, market data and contacts.
Result: pages that can be cited
04Aron
Observe and refine
Measure the same questions again regularly and see what changes.
Result: a trend, not a snapshot
Who benefits
Each area has its own questions. We measure the ones that fit your business.
Agents
Specialized agents
Questions about district, property type and sales experience.
Developers
Developers and project companies
Questions about projects, location, features and completion.
Management
Property management
Questions about services, costs and availability.
Commercial
Commercial property
Questions about space, locations and terms.
Atziry platform
See how AI talks about you
The platform shows how ChatGPT, Gemini and Claude describe your brand, which providers get named instead of you and where you can catch up fastest.
A real analysis across ChatGPT, Gemini and Claude. Brands replaced.
Per systemChatGPT, Perplexity, Gemini and Google AI separately, because they often cite different sources
Without your namewe measure questions the way your customers ask them, not questions about your brand
With reasonsfor every suggestion you see which data it is based on
What you get
Aron
Measure first, then act.
Question listthe questions buyers and owners ask AI, sorted by priority
Measurement per systemwho gets named for which question, you or others
Clear detailsdistricts, property types, projects, market data and contacts on your website in a way Google and AI can read
Contentpages that answer specific questions directly
Trendregular measurement in the platform, clearly explained
FAQ: AI visibility for agents and developersIncluding the questions for which AI cites other providers today.
What do buyers and owners really search for?
For the best agent or property manager in their city, for the cost of selling, valuation and management, and for basic questions like "what does a property manager do". Pages with costs, process and responsibilities answer exactly that.
Why does AI name portals instead of us?
Portals have many uniform details and get linked often. If you show specific knowledge of your market, such as districts, prices and processes, you give AI its own, better source.
Which content helps agents?
Pages on districts and property types with verifiable market information, clear answers to selling and buying questions and an unambiguous profile: who, where, for what. Content strategy
Do awards and rankings help?
They can be among the sources AI uses. We check which sources actually get cited for your questions instead of recommending listings across the board.
How often does AI name providers at all?
In our analysis, ChatGPT named specific companies in 85% of provider searches. In around 35% of all searches studied, however, none of the four services named a provider. So it depends heavily on the type of question. Provider analysis
How do you measure it?
We ask typical customer questions several times in ChatGPT, Perplexity, Gemini and Google AI, without your name, and count who gets named. AI visibility audit
What does it cost?
It depends on the number of questions, locations and languages and on whether we also write content. In the first call we clarify the scope, then you get a fixed quote.
