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How many Google visitors do AI answers cost you?

With AI Overviews and AI Mode, Google answers more and more questions itself. But not every website loses the same. Pick your industry and see in two clicks how strongly questions in your field are affected and what you can do. Based on real Search Console data from around 300 websites.

I’ll work it out for your industry.

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Two steps to your result

1Which industry are you in?

Not listed? Choose “Other industry or not sure”.

2How many visitors come from Google each month?

A rough estimate is enough. If you do not know, take the middle size.

You find it in Google Analytics or under “Clicks” in Search Console.
Your inputs stay in your browser.
For pros: calculator for a single query

Enter position and impressions from Search Console, plus the type of query.

0Clicks 2025
0Clicks 2026
0Change

How the calculator works

  1. 01Pick your industryThe calculator takes the share of the three question types in your industry, measured on real search queries.
  2. 02Enter your visitorsFrom this it estimates how many of your visitors typically arrive via longer questions without brand names.
  3. 03Read the resultFor that part it applies the measured change in click-through rate per question type. Everything runs in your browser.

What our data shows

The same query on the same website in the same position, summer 2025 vs summer 2026.

−40%AI answers it completelyClick-through rate, summer 2026 vs summer 2025. Range −45% to −32%
−28%AI answers part of itClick-through rate, summer 2026 vs summer 2025. Range −36% to −20%
−11%A website is neededClick-through rate, summer 2026 vs summer 2025. Range −16% to −6%

AI answers take clicks away mainly where people only want to know something: minus 40% when AI answers the question completely, minus 28% when it answers part of it. People who want to do something keep clicking: when a website is needed, click-through rate fell by only 11%. For most businesses that is good news if they have the right pages. Sites that answer many pure knowledge questions, such as guides and magazines, lose clearly.

How click-through rate has developed since summer 2025

The same query on the same website in the same position, each month compared with July to September 2025. Across all industries, without media sites.

Baseline+10%0−10%−20%−30%−40%−50%Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Aug 26Oct 26AI Mode launches−10%A website is needed−25%AI answers part of it−43%AI answers it completelyBaseline+10%0−10%−20%−30%−40%−50%Jun 25Oct 25Feb 26Jun 26Oct 26AI Mode launches
AI answers it completely −43%AI answers part of it −25%A website is needed −10%
Three-month moving average, pale areas: 90% range. October 2026 is provisional. The baseline already contains the first drop from AI Overviews in spring 2025.
Values as a table
MonthAI answers it completelyAI answers part of itA website is needed
June 2025−1%+3%−1%
July 2025+1%+2%±0%
August 2025−1%−1%±0%
September 2025−4%−6%−3%
October 2025−10%−12%−5%
November 2025−9%−19%−8%
December 2025−9%−23%−7%
January 2026−10%−24%−8%
February 2026−21%−22%−11%
March 2026−25%−22%−14%
April 2026−29%−24%−15%
May 2026−33%−26%−13%
June 2026−37%−29%−12%
July 2026−39%−30%−12%
August 2026−40%−28%−11%
September 2026−41%−26%−10%
October 2026−43%−25%−10%

How many questions AI can answer in your industry

Share of clicks from longer search questions by question type. The number on the right: share AI can answer fully or partly.

Media and magazines57%
Health and medicine23%
Finance and insurance18%
Agriculture and agri trade15%
Industry and machinery10%
Tourism, hotels and restaurants9%
Local services7%
Construction, trades and energy6%
All industries15%
AI answers it completelyAI answers part of itA website is needed
Each industry is based on at least ten websites. Finance is grouped by the topic of the queries, not by finance websites.
2.4 millionreal Search Console queries analysed
about 300websites, focus on Austria
16 monthshistory since June 2025, same query in the same position

The full analysis with method and open data is in our study One year of Google AI Mode in Austria.

AI click calculator FAQShort answers

Where do the numbers come from?
From real Google Search Console data of around 300 websites, focus on Austria. We compare the same query on the same website in summer 2025 and summer 2026, in the same position. That shows how click-through rate changed, independent of ranking.
How many clicks does Google AI Mode cost?
Since AI Mode launched in October 2025, click-through rate in Austria fell by about 40% for questions an AI can answer completely, and by about 11% for questions that need a website. What that means for you depends on the share of these questions in your industry, which is exactly what the calculator works out.
Is SEO being replaced by AI?
Not according to our data. For questions that need a website, click-through rate fell by only about 11%, and in most industries these questions bring most of the clicks. There, Google ranking still decides who gets found.
Why only “longer search questions”?
We analysed queries of three words or more without brand names, for example “how much does a service cost”. That is where Google increasingly answers with an AI Overview. Searches for your company name or short terms are not part of the calculation. So the calculator shows how many of your visitors typically arrive via such questions and calculates only for that part.
How does the calculator know whether AI can answer a question?
Each of the roughly 450,000 queries was rated by an AI model: can an AI answer the question completely, only partly, or is a website needed? We cross-checked samples with a second, stronger model.
Why does not every website lose the same?
Because it depends on the type of question. If AI can answer a question completely, click-through rate fell by 40%. If a website is needed, to buy, book or compare, it fell by only 11%. Summer 2025 is compared with summer 2026.
Why are the numbers smaller than in other studies?
Because we measure a different period. International studies compare the time before AI Overviews (2023) with today and find up to 58% fewer clicks. In Austria, AI Overviews launched in March 2025 and our data starts in June 2025. The first drop is already in our baseline. Our numbers show what has been lost on top since summer 2025, mainly since AI Mode launched in October 2025.
Are my inputs stored?
No. The calculator runs entirely in your browser. We see neither your industry nor your visitor numbers.
How accurate is the result?
It is an estimate based on your industry average. Your own website can differ considerably. Only an analysis of your own Search Console data shows how it looks for you.

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