Many people ask ChatGPT or Google first, before calling a practice or buying a product. We measure for which questions you get named and provide content that is professionally backed and answers the question directly.
Which physiotherapy practice in Linz specializes in back pain?
For back pain in Linz, these are often named:
Practice A, focused on the spine
Practice B, with evening appointments
A doctor directory with reviews
Your practice has exactly this focus, but is not named.
Schematic illustration, not an original screenshot.
Ulli
In health, every source counts.
What does AI visibility mean for health providers?
In plain wordsFor health questions, Google and AI look especially closely: who writes, with which training, which sources are behind it? Practices and brands that answer questions clearly and whose details are the same everywhere are more likely to be named.
Good practice, hard to find
Someone looks for a therapist in their city in the evening. The practice fits professionally, but does not appear in the answer.
Product text without an answer
Someone asks about a supplement. The website describes the product but does not answer the question about use and evidence.
Ads alone do not solve it
A practice pays for ads, while its website does not clearly answer a common patient question.
What our data shows
Our own measurements and studies, with sources. Where a number applies to all industries, we say so.
23 in 100clicks from longer search questions can be answered fully or partly by AI in the health and medicine sector
85%of provider searches: ChatGPT names specific providers
2.48xhigher chance of a Perplexity citation when a page answers the question directly
−40%click-through rate for questions AI answers completely
For questions about providers, AI almost always names names. The only open question is whether yours is among them. In our data test, a citation was most strongly linked to whether a page answers the question directly.
Sources: The industry value comes from our AI click calculator, our own analyses of around 300 websites, mostly from Austria, as of October 2026. The other values apply to all industries: 85% and 35% from our provider analysis with 873 searches in four AI services, October 2026. 2.48x from our data test with 522 searches, a correlation, not proof. −40% from our AI Mode study, summer 2025 vs summer 2026. Provider analysis · GEO data test · AI Mode study · AI click calculator
Which questions lead to names
Not every question ends with a recommendation. When someone asks for providers, ChatGPT almost always names names, for knowledge questions rarely. The first two rows matter most for you.
Aspect
Example from your industry
ChatGPT names providers
Provider search
"ent doctor near me all insurers"
85%
Price question
"what does a private doctor cost"
55%
Comparison
"allergy test ent or dermatologist"
39%
Knowledge question
"how long does an allergy test take"
22%
Source of percentages: our provider analysis with 873 searches, October 2026, all industries. The example questions come from our analyses and show how users in this industry ask, translated from German.
The questions patients and customers really ask
From our analyses: this is how patients and customers ask when they look for offers like yours, translated from German. Next to them: what your website needs for them.
Provider search"ent doctor near me all insurers" · "dentist near me all insurers" · "weekend doctor near me open now" Proximity, insurers, opening hours: exactly what patients look for.
Price question"allergy test cost austria" · "what does a private doctor cost" · "private doctor cost vienna" Cost: explain private fees and examination prices clearly.
Comparison"allergy test ent or dermatologist" · "difference between elective and private doctor" · "sore throat: ent or family doctor" Who is responsible: pages that explain when to come to you and when to go elsewhere.
Source: our own analyses of search queries, mostly from Austria, June 2025 to October 2026. Only questions that came up several times independently, without company, brand or personal names.
How we work
Four steps, each with a result you can see.
01Fini
Collect your customers' questions
Which questions do patients and customers ask AI? From search data, customer voices and your expertise.
Result: question list by priority
02Murmel
Measure who gets named
Each question several times in ChatGPT, Perplexity, Gemini and Google AI, without questions containing your name.
Result: baseline per question and system
03Ulli
Answers on your website
Pages that answer the questions directly, with clear details: specialties, qualifications, sources, opening hours and costs.
Result: pages that can be cited
04Aron
Observe and refine
Measure the same questions again regularly and see what changes.
Result: a trend, not a snapshot
Who benefits
A practice needs different answers than a supplement brand. We measure the questions that fit you.
Practices
Practices and therapists
Local questions about specialty, appointments and accessibility.
Clinics
Specialized clinics
Questions about treatments, experience and process.
Products
Health brands and supplements
Questions about effect, use and evidence, with special care for every claim.
Wellness
Wellness and prevention
Questions about offers, occasion and place.
Atziry platform
See how AI talks about you
The platform shows how ChatGPT, Gemini and Claude describe your brand, which providers get named instead of you and where you can catch up fastest.
A real analysis across ChatGPT, Gemini and Claude. Brands replaced.
Per systemChatGPT, Perplexity, Gemini and Google AI separately, because they often cite different sources
Without your namewe measure questions the way your customers ask them, not questions about your brand
With reasonsfor every suggestion you see which data it is based on
What you get
Aron
Measure first, then act.
Question listthe questions patients and customers ask AI, sorted by priority
Measurement per systemwho gets named for which question, you or others
Clear detailsspecialties, qualifications, sources, opening hours and costs on your website in a way Google and AI can read
Contentpages that answer specific questions directly
Trendregular measurement in the platform, clearly explained
FAQ: AI visibility for health providersIncluding the questions for which AI cites other providers today.
What do patients really search for?
For a specialty nearby with insurers and opening hours ("ent doctor near me all insurers"), for the cost of private doctors and examinations, and for who is responsible ("allergy test ent or dermatologist"). Insurers, costs, process and duration therefore belong clearly on the website.
Why does our practice not appear in ChatGPT?
Often clear details on specialty, qualification and location are missing, or profiles and directories say something different than the website. For health questions, AI tends to name sources whose expertise is easy to recognize.
Are we even allowed to advertise like that?
We make no promises of cure. It is about clear, evidence based information: what you offer, who treats, which sources apply. You or your team approve all professional statements.
Which content helps?
Pages that answer a specific question early and clearly, with author, qualification and sources. That also strengthens visibility on Google. Content strategy
How strongly does AI affect our industry?
According to our AI click calculator, AI can answer 23 in 100 clicks from longer search questions in health and medicine fully or partly itself, more than in most other industries. All the more important to be named in the answer. AI click calculator
Should we start with ads?
Usually not. First, the website should answer the most common questions well. Ads on health topics also follow their own rules.
What does it cost?
It depends on the number of questions, locations and languages and on whether we also write content. In the first call we clarify the scope, then you get a fixed quote.
