Does your company make the list when buyers ask AI?
Before requests go out, there is often a list of possible suppliers, more and more often built with ChatGPT and Google. We measure for which questions your company gets named and make your technical details readable for people and machines.
Which suppliers in Upper Austria make precision turned parts in small batches?
For precision turned parts in small batches, these are often named:
Company A, certified to ISO 9001
Company B, contract manufacturing from 50 pieces
A supplier portal with a company list
Your company makes exactly that, but is not named.
Schematic illustration, not an original screenshot.
Stoani
If you are not on the list, nobody asks.
What does AI visibility mean for manufacturers?
In plain wordsAI names suppliers whose details it can find and understand: which processes, materials, tolerances, certifications, quantities. If that only sits in a scanned catalog, AI does not see it.
Details hidden in a PDF
A buyer looks for precision turned parts in small batches. Your tolerances are only in a catalog PDF that hardly gets found.
Certificate only as a scan
AI is supposed to find a company with a specific certification. It is only mentioned in a scanned document.
Too late in the selection
A purchasing team builds a list of possible suppliers before requesting quotes. Whoever is missing there does not get asked.
What our data shows
Our own measurements and studies, with sources. Where a number applies to all industries, we say so.
10 in 100clicks from longer search questions can be answered fully or partly by AI in the industry and mechanical engineering sector
85%of provider searches: ChatGPT names specific providers
2.48xhigher chance of a Perplexity citation when a page answers the question directly
−40%click-through rate for questions AI answers completely
For questions about providers, AI almost always names names. The only open question is whether yours is among them. In our data test, a citation was most strongly linked to whether a page answers the question directly.
Sources: The industry value comes from our AI click calculator, our own analyses of around 300 websites, mostly from Austria, as of October 2026. The other values apply to all industries: 85% and 35% from our provider analysis with 873 searches in four AI services, October 2026. 2.48x from our data test with 522 searches, a correlation, not proof. −40% from our AI Mode study, summer 2025 vs summer 2026. Provider analysis · GEO data test · AI Mode study · AI click calculator
Which questions lead to names
Not every question ends with a recommendation. When someone asks for providers, ChatGPT almost always names names, for knowledge questions rarely. The first two rows matter most for you.
Aspect
Example from your industry
ChatGPT names providers
Provider search
"which provider has the best temporary halls?"
85%
Price question
"what does a 500 sqm hall cost"
55%
Comparison
"hall construction wood or steel"
39%
Knowledge question
"do you need a building permit for a tent hall"
22%
Source of percentages: our provider analysis with 873 searches, October 2026, all industries. The example questions come from our analyses and show how users in this industry ask, translated from German.
The questions buyers really ask
From our analyses: this is how buyers ask when they look for offers like yours, translated from German. Next to them: what your website needs for them.
Provider search"which provider has the best temporary halls?" · "custom manufacturing of sheet metal products in austria" · "which hall construction providers are there in germany?" Provider for a need: state services, applications and delivery area clearly.
Price question"hall construction cost" · "what does a 500 sqm hall cost" · "what does a building permit for a hall cost" Cost by size: price ranges per size or quantity help buyers and AI.
Comparison"hall construction wood or steel" · "lightweight hall vs steel hall advantages" · "what are the advantages of lightweight halls compared to traditional halls?" Material and design: comparison pages with pros and cons.
Source: our own analyses of search queries, mostly from Austria, June 2025 to October 2026. Only questions that came up several times independently, without company, brand or personal names.
How we work
Four steps, each with a result you can see.
01Fini
Collect your customers' questions
Which questions do buyers ask AI? From search data, customer voices and your expertise.
Result: question list by priority
02Murmel
Measure who gets named
Each question several times in ChatGPT, Perplexity, Gemini and Google AI, without questions containing your name.
Result: baseline per question and system
03Ulli
Answers on your website
Pages that answer the questions directly, with clear details: processes, materials, tolerances, certifications and capacity.
Result: pages that can be cited
04Aron
Observe and refine
Measure the same questions again regularly and see what changes.
Result: a trend, not a snapshot
Which companies benefit
The more specialized the offer, the more important it is that AI places it correctly.
Suppliers
Specialized suppliers
Questions about process, material and quantity, often limited by region.
Machinery
Machinery and plant engineering
Questions about application, performance and service.
Engineering
Engineering services
Questions about field, standards and experience.
Certified
Certified manufacturers
Questions where quality or environmental certificates decide.
Atziry platform
See how AI talks about you
The platform shows how ChatGPT, Gemini and Claude describe your brand, which providers get named instead of you and where you can catch up fastest.
A real analysis across ChatGPT, Gemini and Claude. Brands replaced.
Per systemChatGPT, Perplexity, Gemini and Google AI separately, because they often cite different sources
Without your namewe measure questions the way your customers ask them, not questions about your brand
With reasonsfor every suggestion you see which data it is based on
What you get
Aron
Measure first, then act.
Question listthe questions buyers ask AI, sorted by priority
Measurement per systemwho gets named for which question, you or others
Clear detailsprocesses, materials, tolerances, certifications and capacity on your website in a way Google and AI can read
Contentpages that answer specific questions directly
Trendregular measurement in the platform, clearly explained
FAQ: AI visibility for manufacturersIncluding the questions for which AI cites other providers today.
What do buyers in manufacturing really search for?
For costs with specific sizes ("what does a 500 sqm hall cost"), for material and design comparisons ("hall construction wood or steel") and for permits. Pages with price ranges per size, comparisons and answers on standards and permits answer exactly these questions.
Do buyers really use ChatGPT to find suppliers?
Increasingly, especially in early research. How often exactly differs by industry, so we measure it for your questions. In our provider analysis, ChatGPT named specific companies in 85% of provider searches. Provider analysis
What needs to be on our website?
Processes, materials, tolerances, quantities, certifications and applications as text on the page, not only in catalogs or images. Plus structured data based on Schema.org.
How strongly does AI affect our industry?
According to our AI click calculator, AI can answer 10 in 100 clicks from longer search questions in industry and mechanical engineering fully or partly itself. Most questions still need a website, so being named there matters all the more. AI click calculator
Are ads worth it for us?
That depends on search volume and order value. We first measure organic visibility and demand before recommending an ad budget. Performance ads
Does it work in English too?
Yes. For export markets we measure and write separately for each language.
What does it cost?
It depends on the number of questions, locations and languages and on whether we also write content. In the first call we clarify the scope, then you get a fixed quote.
