B2B GEO agency: make the shortlist when buyers ask AI
Before getting in touch, buyers let ChatGPT name, compare and explain the risks of providers. We measure exactly these questions and make sure your brand can appear in the answers.
Which providers for ERP rollout in mid-sized companies are there in Austria?
For mid-sized companies in Austria, these are often named:
Provider A, with industry solutions for manufacturing
Provider B, with references in retail
A comparison site for business software
Your company does exactly this, but is not on the list.
Schematic illustration, not an original screenshot.
Stoani
I know the questions before the enquiry.
What is B2B GEO?
In plain wordsB2B GEO means your brand appears in the AI answers buyers and decision makers get before an enquiry: which providers exist, what it costs, how they differ, what the risks are. These questions help decide who gets contacted.
Not on the list
The buyer asks for three providers and only contacts those. You were not among them.
Proof only in the sales meeting
References, certifications and experience are in your proposal, but not on your website in a way AI can find.
The committee keeps asking
Procurement, IT and management each ask their own questions. For “risks” and “data protection” the AI finds nothing from you.
What our data shows
Our own measurements with real search queries, with sources. They apply to all industries.
3.8xas often Google’s AI Overview cites websites in positions 1 to 3 as websites in positions 4 to 10
85%of provider searches: ChatGPT names specific businesses
35%of search queries: no AI service names a provider at all
2.48xhigher chance of a Perplexity citation when a page answers the question directly
Good Google rankings are the foundation, clear answers make the difference. That is why we measure and plan both together.
Sources: 3.8x, 85% and 35% from our provider analysis with 873 real search queries from Austria in four AI services, October 2026. 2.48x from our data test with 522 search queries, a correlation, not proof. Provider analysis · GEO data test
What makes B2B different
B2B needs different questions, different sources and a different report than B2C.
Aspect
B2C
B2B
Typical question
“What is X?”, “How does X work?”
“Which provider?”, “X or Y?”, “Risks?”
Who decides
One person
Several people, often a committee
Research time
Hours to days
Weeks to months
Cited sources
Guides, reviews
Trade media, references, comparison sites
Success
Visits, purchases
Enquiries, contracts
Typical patterns from our work, not a measurement.
How we work
Four steps, each with a result you can see.
01Fini
Collect the questions
Which questions do your buyers and decision makers ask Google and AI? From search data, conversations and your expertise.
Result: question list by priority
02Murmel
Measure the baseline
Your Google positions and who gets named in ChatGPT, Perplexity, Gemini and Google AI, each question several times.
Result: baseline per question and service
03Ulli
Put it into practice
Technology, content with the answer first and clear details about your business, sorted by impact.
Result: pages that can be found and cited
04Aron
Measure and refine
Measure the same questions again at fixed intervals and see what has changed.
Result: a trend, not a snapshot
The questions that matter
We measure the questions from your sales process, grouped into these four patterns.
Comparison
Which provider?
“Which providers for X”, “X or Y”, “difference between providers”. This is where ChatGPT names businesses most often.
Cost
What does it cost?
Price questions. In our analysis, ChatGPT named specific providers for 55% of such questions.
Trust
Is it reliable?
“Data protection at X”, “risks of X”. Clear, backed answers on your website help.
References
Who uses it?
“Experiences with X”, “which industries is it for”. Case studies directly on the page instead of a PDF.
Atziry platform
You see the data yourself
Instead of a report that is outdated by the time you read it, you get access to our platform: Google positions, mentions in AI answers and the next steps, sorted by impact.
A real analysis across ChatGPT, Gemini and Claude. Brands replaced.
Per serviceChatGPT, Perplexity, Gemini and Google AI separately, because they often cite different sources
Without your namewe measure questions the way your customers ask them, not questions about your brand
With reasonsfor every suggestion you see which data it is based on
What you get
Aron
Measure first, then act.
Question setfrom sales conversations and search data, per role in the committee
Measurement per serviceChatGPT, Perplexity, Gemini and Google AI separately, several times
Share against competitorsfor comparison, cost and risk questions
Contentservice, comparison and reference pages that answer questions directly
Match with enquiriesvisibility next to your enquiries and contracts
FAQ: B2B GEO agencyShort answers
How does B2B GEO differ from classic SEO?
SEO aims for Google positions. B2B GEO aims to be named in AI answers when decision makers ask about providers, comparisons and risks. SEO stays the foundation, because well ranked pages are cited much more often. Provider analysis
Which agency does B2B GEO in Austria?
Atziry is based in Vienna’s 1st district and works with B2B businesses across the DACH region, in Germany also through its Düsseldorf location. We measure with our own platform. GEO agency Vienna · Düsseldorf
How do we get into the rankings and directories ChatGPT cites for provider questions?
First measure which lists, directories and comparison pages ChatGPT actually cites for your provider questions. Then check where an entry is possible, where details are missing or wrong, and where your own data or studies give a reason to be mentioned. Competitor analysis
How do I get cited by ChatGPT, not just ranked?
Good Google positions and sections that answer the question in the first sentence. For B2B, add references and proof directly on the website. ChatGPT guide
How long does a B2B GEO project take?
We do not promise a fixed timeframe. We measure a baseline before we start and then at fixed intervals. Because AI services and their sources change, measurement is ongoing.
What does GEO cost for businesses?
It depends on the number of questions, markets and competitors and on the content work. Before we start, we give you a fixed price by scope. AI visibility audit
